AI SEO Playbook: Getting Cited by ChatGPT & Google AI
· 10 min read
Vyom Solution
Founder & Lead Designer
Vyom Solution is a web studio based in India, designing and building custom websites for founders worldwide.
Long-form companion
Want the full story, examples, and context? Read AI SEO: How to Get Your Website Cited by ChatGPT and Google AI on the blog.
Classic SEO gets you into the index. AI SEO gets you into the answer — when ChatGPT, Perplexity, or Google AI Overviews synthesize a response and need a trustworthy source to quote.
You do not need a separate site. You need clearer structure: machine-readable summaries, explicit entity data, and pages written so the first paragraph stands alone as a direct answer.
▪llms.txt starter template
Publish a plain-text file at `/llms.txt` that lists your most important URLs with one-line descriptions. AI crawlers use it as a map — not a ranking guarantee, but cheap insurance.
Copy the block below and replace placeholders with your real pages.
# Your Company Name
> One sentence: who you help and what you deliver.
## Main pages
- [Home](https://example.com/): primary offer and contact
- [Services](https://example.com/services): what you sell, pricing signals
- [Resources](https://example.com/resources): free guides and checklists
- [Contact](https://example.com/contact): how to start a project
## Articles
- [Article title](https://example.com/blog/slug): one-line summary
## Contact
- Email: hello@example.com▪robots.txt — allow useful AI crawlers
Blocking every AI bot is tempting; it also hides you from tools your customers already use. A balanced approach: allow major crawlers on public marketing content, block admin paths.
User-agent: GPTBot
Allow: /
User-agent: ClaudeBot
Allow: /
User-agent: Google-Extended
Allow: /
Disallow: /admin/
Disallow: /api/
Sitemap: https://example.com/sitemap.xml▪Entity JSON-LD sketch
Tie pages to a real organization: name, URL, logo, sameAs social profiles. Add WebSite with potentialAction for search if you have site search.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://example.com/#org",
"name": "Your Company",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"sameAs": ["https://linkedin.com/company/you"]
},
{
"@type": "WebSite",
"@id": "https://example.com/#website",
"url": "https://example.com",
"name": "Your Company",
"publisher": { "@id": "https://example.com/#org" }
}
]
}
</script>▪Answer-block content pattern
Each important page should open with a self-contained paragraph: who it is for, what problem it solves, and the outcome — in plain language, no throat-clearing.
Use H2 questions your customers actually ask; answer in the first sentence under each heading. Link related guides to build topic clusters.
- ✓Lead with a 40–60 word direct answer before any story.
- ✓One H1, question-style H2s, bullet lists for steps and comparisons.
- ✓Tables for versus content — models, plans, features.
▪Action Steps
- 1
Publish llms.txt and link it from your footer or site index.
- 2
Update robots.txt; verify admin routes stay disallowed.
- 3
Add Organization JSON-LD on the homepage; validate in Rich Results Test.
- 4
Rewrite your top three money pages using the answer-block pattern.
▪Frequently Asked Questions
Is llms.txt required?+
No — it is an emerging convention. It takes ten minutes and helps AI tools discover your canonical pages.
Will allowing GPTBot increase traffic?+
It increases discoverability in AI products; track branded search and direct leads rather than only GA organic.
Where is the long-form strategy write-up?+
Read the full AI SEO guide on our blog for context, examples, and mistakes to avoid.
