AI SEO: How to Get Your Website Cited by ChatGPT and Google AI
2 October 2026 · 10 min read
Vyom Solution
Founder & Lead Designer
Vyom Solution is a web studio based in India, designing and building custom websites for founders worldwide.
More people now ask an AI assistant instead of typing ten blue links. If those assistants don't understand your site, you simply don't exist in the answer.
AI SEO (also called GEO or AEO) is about making your pages easy for AI to read, quote and trust. The good news: most of it is classic SEO done properly — start with our SEO basics for new websites.
▪Classic SEO vs AI SEO
They share a foundation, but the goal shifts from a ranking to a citation.
| Classic SEO | AI SEO | |
|---|---|---|
| Goal | Rank on page one | Be quoted in the answer |
| Content style | Keyword-focused | Direct answers, clear facts |
| Structure | Headings, meta tags | Headings + tables + FAQs + schema |
| Trust signals | Backlinks | Backlinks + named authors + sources |
| Extra files | sitemap.xml, robots.txt | + llms.txt |
▪Write answers, not essays
Start each section with a one or two sentence answer, then expand. AI systems love content they can lift cleanly. Google's own guidance on helpful, people-first content says the same thing.
▪Structure that machines understand
Add structured data from schema.org — Article, Organization, BreadcrumbList and FAQ — so AI and search engines know exactly what each page is. Publish an llms.txt file that lists your key pages for AI crawlers. This site does both.
- ✓One clear H1 per page and logical H2s
- ✓Comparison tables for 'X vs Y' questions
- ✓FAQ sections with short, direct answers
- ✓Named author and publish date on every article
- ✓Internal links between related posts
▪Let AI crawlers in
Check your robots.txt doesn't block AI crawlers like GPTBot, ClaudeBot or Google-Extended if you want to be cited. You can read OpenAI's GPTBot documentation for details.
▪Action Steps
- 1
Answer first: open every section with the direct answer.
- 2
Add tables and FAQs: they are the easiest content for AI to quote.
- 3
Add schema markup: Article, Organization, FAQ and breadcrumbs.
- 4
Publish llms.txt: list your most important pages.
- 5
Link related posts: build topic clusters, like our AI agents guide series.
▪Frequently Asked Questions
What is AI SEO?+
Optimising your website so AI assistants like ChatGPT, Gemini and Google AI Overviews can understand, trust and cite your content in their answers.
Is llms.txt required?+
No, it's an emerging convention, not a standard. It's cheap to add and helps AI tools find your key pages.
Does AI SEO replace normal SEO?+
No. It builds on it. Fast pages, clean structure and good content still come first.
